Based in Manchester, AA Fashions has been trading for over 25 years and during that time has experienced substantial growth. Starting off in the retail trade, the company has now positioned itself as lead importers, wholesalers and distributors of ladies’ and children’s fashion. It produces its own brands, Inverse and Glance, and has successfully expanded into the global marketplace with offices in Hong Kong and China.

Nahda produced a search-engine friendly website, with built in Flash to further demonstrate the contemporary branding and design of AA Fashions. The zoom features included allow users to view garments in detail and give a positive impression of the company’s attention to detail.

A user-friendly reporting facility allows users at AA Fashions to decipher how many people have visited the site and which pages were of most interest to browsers.

An international portal of information for all the staff based at different locations within the company makes the internal knowledge management process between sites more streamlined and efficient.

A successful brand overhaul via the site has allowed AA Fashions to clearly position itself with competitors and present an image of style and success.