Circle Menswear has been operating from its Chesterfield store for 11 years. During that time it has built up a strong customer base for the retailing of its high-quality brands including Diesel, Armani and Evisu. Circle also offers an expert alteration service, which further reflects its keen eye on detail and commitment to service quality.

Circle Menswear required assistance in communicating with its target market of young, discerning professionals appreciative of high quality menswear.

The Circle branding needed to be simple and elegant to reflect the design and feel of the high street premises.

Navigation needed to be simple and effective and lead visitors to the e-commerce facility on the site.

Nahda produced a website to encapsulate a positive online shopping experience in keeping with the Circle branding.

An e-commerce facility was added so that purchases were possible and another revenue stream made available for the company.

A minimalist site was produced to reflect contemporary image of Circle and allow for easy browsing throughout the site.

Image magnifier and browsing via brands or product type means that site visitors are more encouraged to purchase online.