Most people associate Brand Identity with the company logo... its much more than that!
Brand Identity is focussed around telling your customers what type of business you are and how good you are without them having to think. You are sending subliminal messages in the blink of a browser page.

Let’s take an example. Red is most often associates with danger, especially when used on simple orthodox shapes like triangles and circles e.g. road signs.

Now if we use red on a non-orthodox shape, or we use it minimally it can give signs of warmth or pleasure e.g. hearts or red ribbons.

The use of colour combinations, font styles, shapes are just a few examples of how we portray the uniqueness and quality of your organisation. If your corporate branding is wrong, you risk closing the door on your clients... get it right and it’s a big warm welcome!