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case studies - tj refrigeration
Thanks to its stylish and cutting edge functionality the new site already generates twice as many sales as the old site
CLIENT.........................................................................................
 

Award-winning independent refrigeration company, TJ Refrigeration has successfully managed its business for 25 years and during that time has built up an impressive client portfolio. It offers the supply and maintenance of refrigeration and air conditioning units, to clients predominantly based in the North West of England.

 
OBJECTIVE..................................................................................
 

TJ Refrigeration wanted to utilise its website to support online marketing activity.

It also wanted to be able to trace and record details of all the jobs and customer details.

In terms of IT Support, the client also wanted to ensure minimum PC downtime to ensure customer service was not jeopardised.

 
SOLUTION...................................................................................
 

Nahda produced a website for prospective clients to be able to search and view its services and acquire accurate and detailed information on the company.

A remote support feature to minimise downtime was developed by Nahda.This allowed Nahda to dial into TJ Refrigeration’s computer from Nahda offices or anywhere else and fix the problem within in minutes, saving travel time.

A Customer Database was developed to enable efficient tracking and planning, of jobs. This has presented TJ Refrigeration with the ability to identify key areas to be improved (pareto analysis).

 
OUTCOME...................................................................................
 

Contemporary and simple corporate website with branding designed to reflect the ‘cool feel’ of the company.

No noticeable downtime recorded within the last 6 months.

The system installed by Nahda has allowed for the identification of key areas for after sales service and generated a more focussed approach on preparation before a job commences.

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